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Bollywood’s entertainment segment (including music, digital, live events) to grow at 12% CAGR, outpacing theatrical (8% CAGR). 8. Conclusion Bollywood remains the primary driver of India’s entertainment appetite, but its dominance is no longer unquestioned. To retain relevance, the industry must embrace data-driven storytelling, respect evolving audience attention spans, and leverage its greatest asset—star power—across multiple platforms. The lines between film, music, gaming, and social media are blurring; Bollywood that understands this convergence will thrive in the next decade. Report prepared by: Entertainment Industry Analysis Desk Data sources: FICCI-EY M&E Reports, Ormax Media, SACNIL Film Industry Database, Statista 2024. Date: April 2026 (projected forward-looking analysis)