Silence. Then Raluca said, “The fact is, I received your messages during the weekend. I do not check work emails on Saturday.”
Raluca exhaled, almost smiling. “Yes. And can you ask, not assume, if I’m free before sending urgent changes?”
“I felt… left alone with the revisions,” Andrei said, the words coming slower now. “And then angry.” comunicarea eficienta ion-ovidiu panisoara pdf
Victor nodded. “Now the request.”
Andrei looked at Raluca. “Can we agree on a response time? Even a short ‘received, will reply Monday’?” Silence
In a crowded Bucharest advertising agency, two senior creatives, Andrei and Raluca, hadn’t spoken in three weeks. Their last project had failed spectacularly: a campaign meant to go viral instead became a case study in miscommunication. The client left. The blame game began.
Their manager, an older strategist named Victor, had just finished reading a book by Professor Ion-Ovidiu Pânișoară on effective communication. He decided not to mediate with reprimands, but with structure. “Yes
Andrei thought Raluca was arrogant. Raluca thought Andrei was careless. Their emails grew short, their meetings silent, their gazes averted.
Andrei began, fists clenched: “You ignored my last three messages.”