Hc Touchstone Apr 2026
The bestselling book that transformed over a million businesses is bigger and better than ever
In 2017, Dave Ramsey called Building a StoryBrand the most effective framework for cutting through digital noise. Today, that noise is louder than ever, making the power of story more crucial than ever.
The proof? Over 1 million copies sold and global brands like TREK, TOMS, and The Economist using it to drive growth. Storytelling captures attention, transforms customers’ lives, and fuels business growth.
Now, Building a StoryBrand 2.0 elevates the proven seven-part story formula with free StoryBrand AI tools to help your message cut through the chaos. Whether you’re leading a Fortune 500 company, launching a startup, or writing a speech, this framework gives you something more valuable than ever: the power to be heard.
• 10,000 more words of step-by-step marketing help
• Updated examples and fresh stories
• New tools to simplify your marketing
Aris stared at the obsidian surface, his reflection warping in its depths. He had a choice: smash it and free the world from its haunting, or upload the file and let everyone speak to the other side—through texture alone.
Aris tried to shut it down. But the Touchstones were everywhere now—in museums, phones, even baby monitors. And one night, alone in his lab, he noticed the master Touchstone—the original prototype—was glowing.
She wept for an hour.
Aris lowered the hammer. He began to type a new update for the HC Touchstone, his fingers trembling. The release notes would read: “Patch 2.0 – Now featuring two-way communication. Please be careful what you reach out to touch. Some things touch back.”
It pressed once. Twice. Three times.
It was a smooth, obsidian lozenge, no larger than a human palm, yet it contained 12 million micro-actuators per square millimeter. Unlike a screen, which deceived the eye, or a VR glove, which clumsy imitated pressure, the Touchstone reproduced texture at a quantum level. A user could stroke a digital cat and feel each individual hair; they could press a button and feel the satisfying, metallic click of a ghost switch.
Next, Vincent van Gogh’s ‘Starry Night’—impasto layer. The investor’s fingertip danced over swirls of thick, digital oil. She laughed, a childlike sound. “It’s bumpy! Violent. The paint is still wet.”
“By using the StoryBrand technique, we’ve been able to increase our extra product sales by about 12.5% just in the last few months.”
“I’ve won over $200k of contracts with the StoryBrand Framework.” hc touchstone
“Our [church] building campaign wasn’t going so great. About a year in, we restarted the campaign using the StoryBrand framework, did 3 big end of year giving days, and brought in about $2mm over projected needs to finish out the project.” Aris stared at the obsidian surface, his reflection
“This book landed me my first $1,600 client. It taught me how to tell my story in a way that got clients to engage with me.” Aris lowered the hammer
“We had a lot of internal messaging issues to work through and the StoryBrand framework was EXACTLY what we needed! We wrote our scripts about six months ago and just launched a brand new website on Monday. The impact has been IMMEDIATE! We are so thankful!”
Choose your favorite format: Hardcover, e-book, or Audiobook.
Donald Miller is the CEO of StoryBrand and Business Made Simple. He is the author of multiple best-selling books such as How to Grow Your Small Business, Marketing Made Simple, and Building a StoryBrand.
He’s consulted with thousands of companies to help them clarify their messaging and grow their businesses, including some of the world’s top brands like TOMS Shoes, TREK Bicycles, and Tempur Sealy.
Companies all over the world now use the StoryBrand Framework to create better websites, elevator pitches and marketing collateral.
Aris stared at the obsidian surface, his reflection warping in its depths. He had a choice: smash it and free the world from its haunting, or upload the file and let everyone speak to the other side—through texture alone.
Aris tried to shut it down. But the Touchstones were everywhere now—in museums, phones, even baby monitors. And one night, alone in his lab, he noticed the master Touchstone—the original prototype—was glowing.
She wept for an hour.
Aris lowered the hammer. He began to type a new update for the HC Touchstone, his fingers trembling. The release notes would read: “Patch 2.0 – Now featuring two-way communication. Please be careful what you reach out to touch. Some things touch back.”
It pressed once. Twice. Three times.
It was a smooth, obsidian lozenge, no larger than a human palm, yet it contained 12 million micro-actuators per square millimeter. Unlike a screen, which deceived the eye, or a VR glove, which clumsy imitated pressure, the Touchstone reproduced texture at a quantum level. A user could stroke a digital cat and feel each individual hair; they could press a button and feel the satisfying, metallic click of a ghost switch.
Next, Vincent van Gogh’s ‘Starry Night’—impasto layer. The investor’s fingertip danced over swirls of thick, digital oil. She laughed, a childlike sound. “It’s bumpy! Violent. The paint is still wet.”
