Free: Reengineering The Corporation Download

Next, they turned their attention to the organizational structure. For decades, Smithson Corporation had been organized along functional lines, with separate departments for manufacturing, marketing, and sales. However, this structure had led to silos and a lack of communication between departments.

One of the first areas they tackled was the product development process. For years, Smithson Corporation had followed a traditional, sequential approach to product development, with separate teams working on design, engineering, and testing. This approach had led to lengthy development cycles, high costs, and a lack of innovation. reengineering the corporation download free

The team decided to adopt a more agile, concurrent approach to product development, where cross-functional teams worked together to design, test, and refine products. They also implemented a robust project management system to ensure that projects were completed on time and within budget. Next, they turned their attention to the organizational

To support these changes, the team also invested in new technology, including enterprise resource planning (ERP) software, customer relationship management (CRM) tools, and business intelligence systems. These systems helped to streamline processes, improve data analysis, and enable better decision-making. One of the first areas they tackled was

As John looked back on the transformation, he realized that reengineering the corporation had been the right decision. By challenging the status quo and embracing change, they had created a more agile, efficient, and competitive organization.